Sports Promo Company to develop sports in Malawi

Sports Promo Company to develop sports in Malawi
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By Orchestra Kamanga

The Operations Manager for Sports Promo Company Geoffrey TamuTamu said his organization is aimed at promoting and developing sports disciplines at grassroots level in the country.

He observed that most sports activities in the country are not fully promoted and developed hence establishment of Sports Promo which was incorporated on July 30, 2013 with Malawi Government under the business name.

“Sports Promo is a leading sport organization that is enhancing sports development in the country and our mission is to offer high quality sports equipment, supplies and consultancy services through provision of training, advocacy, research and event management for sports in Malawi,” he said.

TamuTamu also said the organization is targeting all districts in the country starting with 12 district this year and to finish other districts next year with resources generating from fundraising events, sponsorship from different companies and organizations, merchandising, selling bottled water plus sports materials like uniforms and books.

“Our organization strategy include community engagement, behaviour change, trainings, mentorship and coaching, resources mobilization, advocacy, research and monitoring,” said TamuTamu.

He however said that the main challenge the organization is currently facing include penetrating on the market and building capacity for its employees.

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